Mark Reinke And Darren Talk About The Role Of Marketing And The Focus On Customer And Data

Mark Reinke, Group Executive, Customer, Data and Marketing at Suncorp Group shares with Darren the challenges for marketers in service industries in shifting the business focus to the customer and the opportunities for marketers in leading the change to a customer-centric strategy.

https://www.trinityp3.com/2016/04/challenges-and-opportunities-of-customer-and-data/