KRISTOPHER LANDIN - From Backyard to Business: The Empire Sportswear Story

In this episode of the Dream Huge podcast, hosts Pete Peterson and John Pavlansky interview Kristopher Landin, co-owner and founder of Empire Sportswear. They discuss Kristopher's journey from a backyard football league to a nationwide sportswear brand, the creative process behind their unique designs, and the challenges of transitioning to full-time entrepreneurship. Kristopher shares insights on the importance of hard work, confidence, and having a clear plan when pursuing one's dreams. In this engaging conversation, Kristopher Landin discusses the growth strategies for Empire Sportswear, emphasizing the importance of word-of-mouth and social media over traditional trade shows. He highlights the role of streetwear in their branding efforts and shares insights into upcoming innovations that could revolutionize the industry. The discussion also touches on the significance of winning in sports as a driver for business success and the motivation needed to thrive as an entrepreneur.

Takeaways

• The journey of Empire Sportswear began in a backyard football league.
• Kristopher's background in graphic design played a crucial role in the business.
• Working with local schools and teams has been fulfilling for the brand.
• Nostalgia in design can significantly impact customer appeal.
• Transitioning to full-time entrepreneurship requires careful planning and confidence.
• Hard work and dedication are essential for success in business.
• Building a strong network and partnerships is key to growth.
• Quality manufacturing is vital for maintaining brand reputation.
• Using modern design software enhances the creative process.
• The importance of simulating full-time work before making the leap.  Expanding a brand often relies on word-of-mouth and referrals.
• Caleb's sales skills are crucial for Empire's growth.
• Trade shows are being redefined as tournaments and local events.
• Streetwear is a challenging market for new brands.
• Innovative ideas are in the pipeline for Empire Sportswear.
• Winning in sports can lead to increased business opportunities.
• Maintaining motivation is key for entrepreneurs.
• Understanding your 'why' can drive success.
• Success is a duty and obligation to oneself and others.
• Continuous improvement is essential in entrepreneurship.