Behind the Numbers: Forecasting Trends for 2025—Digital Pay-TV Petering Out and Why Livestream Shopping is (and Isn’t) Taking Off | Jan 24, 2025

On today's podcast episode, we discuss why households with no pay-TV (traditional or digital) will be the majority and if livestream shopping in America can become habitual. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, Principal Forecasting Writer Ethan Cramer-Flood, and Senior Director of Forecasting Oscar Orozco. Listen everywhere and watch on YouTube and Spotify.

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For a transcript of this episode click here: https://www.emarketer.com/content/podcast-behind-numbers-forecasting-trends-2025-digital-pay-tv-petering-why-livestream-shopping

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