Marketing and business development functions in manufacturing are often not as developed as they could be. Rebecca met Richard Spears, the Marketing Manager at PP Control and Automation, based in the West Midlands, UK. They do part or full machine build outsourcing.
Rebecca had a great time touring their factory with him and seeing the technology in action. Their marketing function is well developed, helping to scale the business and winning new work.
Rebecca asked him to join her on our Podcast to talk about marketing and business development in the manufacturing sector.