Revenue Is Vanity, Profit Is Sanity: Balancing COGS & ROAS for Profitable Growth w/ Jeff Campbell - Ep - 415 - Lunch With Norm

On today’s Lunch With Norm, we are with the co-founder of aiCommerce, Jeff Campbell! We discuss revenue is vanity, profit is sanity: balancing COGS and ROAS for profitable growth. Find out why calculating and understanding breakeven ROAS so important, whether it is important to think of marketing as an investment rather than an expense, and what challenges brands are facing in the eCommerce space and on Amazon. Our guest is a regular speaker at notable marketing events and contributes to several industry publications. He is a proven marketing and advertising executive with an entrepreneurial approach.

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In this episode, the co-founder of aiCommerce, Jeff Campbell, is here. Today, we discuss revenue is vanity, profit is sanity: balancing COGS & ROAS for profitable growth. He is a regular speaker at notable marketing events and contributes to several industry publications. He is a proven marketing and advertising executive with an entrepreneurial approach.

This episode is brought to you by Startup Club, Rebaid, Post Purchase Pro, Jeff Schick Legal and HONU Worldwide.