Ep 213: Trying Regenerative Sportswear on for Size - feat. Kris Lance

Activewear company Under Armour unveiled a line of regenerative sportswear at Milan Fashion Week in 2025. This is their first collaboration with recent acquisition Unless Collective, a producer of zero-plastic, plant-based fashion. 

The effort to remove non-degradable textiles from landfills is admirable, but will it work?

In this episode of The Sourcing Hero podcast, Host Kelly Barner welcomes back Kris Lance, Vice President and Senior Director at Una, for a monthly conversation about current news stories. Kris has experience in multiple industries and has his finger on the pulse of the trends and topics that procurement, sourcing, and supply chain professionals need to be aware of.

In this month’s discussion, Kris and Kelly talk about Under Armour’s decision to experiment with plant-based clothing: 

• Consumer first impressions to new innovations, and how the best of intentions don’t always work as planned
• Being aspirational about brand identity, while staying firmly rooted in reality
• How we can ensure space for experimentation, suspending disbelief  long enough to allow new ideas an opportunity to prove themselves

Links:

Under Armour, Unless partner on plant-based sportswear collection

Kris Lance on LinkedIn

Subscribe to Una’s Procurement Newsletter, “The Sidekick”

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