Turn Your Give-a-Shitter Off

In this candid and inspiring episode, Lee Norwood shares her journey from a secure job in the medical field to launching not one, but two thriving businesses: Annapolis College Consulting and College Sharks. As a single mom, Lee took a leap of faith and carved out her niche in the college consulting world—helping families find the right school without drowning in debt.

She opens up about scaling her business, the real challenges of entrepreneurship, and why learning to “turn your give-a-shitter off” can be the superpower that keeps you moving forward. Lee shares practical strategies for college planning, talks ROI, leadership, brand-building, and how she's now the go-to mentor for others in her industry.

If you’ve ever considered starting a business, want to understand the college admissions landscape, or need a reminder that it’s okay not to have it all figured out—this episode is a must-listen.

 

 

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