What They’re NOT Telling You About the News Industry? | Billy Carney Co-Founder Of Roca News

What They're NOT Telling You About the News Industry?

In this episode of the Beyond the Wealth Podcast, host Andres Sanchez interviews Billy Carney, co-founder of Roca News and a Forbes 30 Under 30 honoree. Billy shares his journey from working in investment banking to launching a groundbreaking news platform with a mission to provide unbiased and accessible news for a younger generation.

Roca News has become a leader in the media space by breaking away from traditional formats and embracing innovative strategies across social media and newsletters. Billy provides a behind-the-scenes look at the challenges, breakthroughs, and lessons learned while building a modern media company.

What You’ll Learn in This Episode:

• How Billy transitioned from Wall Street to co-founding Roca News
• The keys to growing a media company in a competitive and evolving industry
• Insights into leveraging social media platforms like Instagram and YouTube for growth
• The challenges and opportunities in monetizing news content
• Why niching down can be a game-changer for startups

Who Should Watch:

This episode is perfect for aspiring media entrepreneurs, founders, and anyone curious about building a sustainable brand in the digital age. Whether you're in media or another industry, Billy’s insights will inspire and inform your next steps.

Subscribe for More:

Join us for engaging conversations with top founders and innovators. Hit subscribe to stay updated on strategies for success.

Connect with Billy:

LinkedIn: https://www.linkedin.com/in/billy-carney-02a041152/
Roca News: https://www.rocanews.com/

Connect with Andres:

Twitter: https://x.com/Andres_Sanch
Instagram: https://www.instagram.com/beyondthewealthpod/

Contents of the video

00:00 Investment bankers quickly transition to new careers.
04:59 Media industry's competitive, tough to monetize. Adapt.
06:51 DC apartment became our startup office headquarters.
09:45 Breakthrough came by posting content on Instagram.
13:02 Luck and persistence led to eventual success.
18:33 Video content attracts advertisers faster than newsletters.
21:39 Verify followings' authenticity; take promotional risks.
25:10 Shorts subscribers don't convert well to long-form.
28:00 Create long YouTube content to earn revenue.
30:57 Video skyrocketed, gaining views and subscribers rapidly.
36:07 True success requires perseverance, not overnight fame.
38:26 Build a specific niche to attract followers.
41:08 Niche audiences enhance monetization for advertisers.
45:18 Thank you, Billy, for sharing media insights.