The Chat - Juliana Pereira Breaking the B2B Marketing Myth: What Consumer Brands Teach B2B Marketers

What if everything you’ve been taught about B2B marketing is… wrong?

In this episode of The Chat, we sit down with Juliana Pereira, a B2C-turned-B2B growth leader who’s built revenue engines at some of the fastest-scaling SaaS companies. She breaks down what B2B marketers can steal from the DTC playbook - and how applying consumer marketing tactics to the B2B funnel can dramatically accelerate results.

We cover everything from attribution myths and sales/marketing alignment to pipeline velocity, SDR strategy, and the real KPIs that matter.

You’ll learn:

• Why B2B attribution is broken - and what to measure instead
• How to shorten long sales cycles using B2C-style testing and feedback loops
• The new definition of “qualified” - and why MQLs don’t cut it anymore
• How top companies are aligning sales and marketing into one revenue team
• The hidden gold in your funnel drop-offs, live chat, and chat data

Whether you're a demand gen leader, RevOps strategist, or GTM marketer - this episode is packed with insights you can apply immediately.

👉 Listen now and learn how to rethink the funnel, rebuild trust with sales, and turn marketing into the growth engine it’s supposed to be.