Why the smartest brands are betting big on women’s sports

2025-05-27

From packed stadiums to record-breaking broadcast deals, women's sport is finally having its moment - but is it just a moment, or the beginning of a permanent power shift? In this episode, we dive into the booming business of women’s sport: why audiences are showing up in droves, how brands are catching on, and what it all means for the future of media, money, and representation. We unpack the ripple effects of the Matildas’ World Cup run, the WNBA's glow-up, and the growing investment case for women’s leagu...

From packed stadiums to record-breaking broadcast deals, women's sport is finally having its moment - but is it just a moment, or the beginning of a permanent power shift?

In this episode, we dive into the booming business of women’s sport: why audiences are showing up in droves, how brands are catching on, and what it all means for the future of media, money, and representation. We unpack the ripple effects of the Matildas’ World Cup run, the WNBA's glow-up, and the growing investment case for women’s leagues around the world.

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