015: Digital Insights: How Workers in the #FritoLayStrike Recruited 2,000 Facebook Followers in 10 Days
The BCTGM Voices Project

015: Digital Insights: How Workers in the #FritoLayStrike Recruited 2,000 Facebook Followers in 10 Days

2021-07-23

A case study for the Topka Frito-Lay Union Members Appreciation Facebook Page - which grew by 2,000 followers in 10 days during the #FritoLayStrike. Local 218 Trustee/FritoLay Crewing Coordinator Chantel Mendenhall (the page's admin) and BCTGM Midwest International Rep. Jason Davis give us their insight.

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