Ep 259 Subliminal Selling: How to Influence Without Saying a Word — with Rick Otton

2025-06-14

In this episode of The Silicon Valley Podcast, we sit down with Rick Otton, author of How to Sell Without Ever Saying a Word, and a global expert in communication, influence, and what he calls Subliminal Science. Rick has built a career challenging traditional sales tactics, instead unlocking the power of subconscious communication and emotional decision-making. Introduced through M&A strategist Craig Keegan, Rick shares the lessons and philosophies that have helped him build successful brands and businesses across the world—without spending big on advertising. We explore how Rick's unique approach applies to entrepreneurship, dealmaking, brand b...

In this episode of The Silicon Valley Podcast, we sit down with Rick Otton, author of How to Sell Without Ever Saying a Word, and a global expert in communication, influence, and what he calls Subliminal Science.

Rick has built a career challenging traditional sales tactics, instead unlocking the power of subconscious communication and emotional decision-making. Introduced through M&A strategist Craig Keegan, Rick shares the lessons and philosophies that have helped him build successful brands and businesses across the world—without spending big on advertising.

We explore how Rick's unique approach applies to entrepreneurship, dealmaking, brand building, and life itself.

🔍 In This Episode, We Cover:

Rick’s unconventional path to building a global brand
What Subliminal Science is and how it works in sales and communication
The story behind How to Sell Without Ever Saying a Word
A “lucky accident” that shaped Rick’s business journey
Where entrepreneurs should look for opportunities in the next 5 years
How to build influence without being the loudest in the room
Why being the second smartest person is a powerful position
Mistakes people make when trying to persuade or influence others
Rick’s approach to entering new international markets
How subconscious cues and emotions drive decision-making
One piece of advice that always surprises founders
Why “nobody knows anything about anything” (and why that’s good news)

🔗 Learn More About Rick:

Website: subliminalselling.co
LinkedIn: Rick Otton

💡 Quote from Rick:

“You don’t need to be the smartest person in the room—you need to be the one asking the right questions.”

⚠️ Disclaimer:

The views expressed on this podcast are for informational purposes only and not financial or legal advice. Consult with a professional for your specific situation.
The views expressed are my own and do not necessarily reflect the views of Finalis Inc. or Finalis Securities LLC, Member FINRA/SIPC.

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