The world was stunned hearing the news that NBA Legend Kobe Bryant was killed a helicopter crash outside of LA. We are all mourning the loss of Kobe, his daughter, and the others on board. Although lots of people know exactly who this man was there are people who didn't, and they wonder why Kobe gets way more attention in the media than others who don't. The reason is simple...he was one of the greatest of all time at his craft and made a massive impact on all of society with his Mamba Mentality that can be used in all facets of life.