E-telligence 017 - E-telligence Masterclass – Understanding the Customer Journey to Create a Customer Centric Email Marketing Programme

Hi and welcome to another episode of E-telligence.

Today I’m talking about sending the right message to the right person at the right time, through the right channel, by understanding your customer lifecycle.

 

Listen in with Kate Barrett and discover…

 

• The 5 stages of the customer lifecycle
• How to treat your customers and prospects differently based on their current needs. (your aims, their key behaviours and examples for each stage)
• Conducting customer journey mapping for personas

 

Thanks for listening!