Meet Kiva Allgood and Jennelle McGrath
In our latest special episode of Manufacturing the Future, Kerrie chats with Kiva Allgood, Head of Centre for Advanced Manufacturing & Supply Chains, World Economic Forum, and Jennelle McGrath, CEO & Inbound Sales and Marketing Agency Partner, Market Veep. They dive deep on how effective communication and transparency can enhance workplace morale and productivity in the manufacturing sector.
The manufacturing industry faces significant challenges, particularly in workforce engagement and morale. A recent report highlighted a disconnect between management and frontline workers, with only 45% of workers reporting high morale compared to 57% of managers. This gap often leads to increased stress and operational pressures, making it crucial for leaders to implement strategies that foster a more inclusive and communicative work environment. By addressing these issues, companies can improve employee satisfaction, reduce turnover, and enhance overall productivity.
Market Veep was founded with a mission to help manufacturing companies expand their market share and modernize their sales processes, after Jennelle recognized the need for specialized marketing solutions tailored to the unique challenges of the manufacturing sector. Over the years, Market Veep has grown into a trusted partner for numerous organizations, earning accolades such as HubSpot Diamond Certified Partner and Inc. Best Workplaces.
The World Economic Forum (WEF) is a renowned international organization dedicated to fostering public-private cooperation to address global challenges. Founded in 1971, the WEF has evolved into a platform where leaders from business, government, and civil society come together to discuss pressing issues and drive positive change. Through its commitment to inclusivity and dialogue, the WEF plays a pivotal role in shaping the future of work and manufacturing on a global scale.
In This EpisodeIn this episode, Kerrie Jordan engages with Jennelle and Kiva to explore the future of work in manufacturing. They discuss the importance of transparency, the role of technology in empowering workers, and strategies for fostering a collaborative workplace culture. Our two guests also offer valuable insights on navigating the challenges of the manufacturing industry and the transformative power of effective communication and upskilling.
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