Episode 253 - Stop Selling, Start Connecting – The New Era of Sales! with Nicole O’Sullivan

Welcome back!! 🎉

Sales isn’t about pushing products—it’s about building relationships. In today’s world, buyers are smarter, more informed, and crave authenticity.

Today it's all about how can we shift from traditional sales tactics to a more modern, human-centred approach..with the fantastic Nicole O’Sullivan!

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*** Always looking for fantastic guests for upcoming shows - feel free to buzz me on 0414659800 to chat or 👉 https://www.mixo.io/site/podcast-guest-booking-2fh52  

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This episode features Nicole O'Sullivan, a powerhouse sales coach with over 20 years of experience, who is revolutionising the way businesses approach sales. Combining psychology, leadership, and practical sales techniques, she helps teams ditch the outdated scripts and start genuine conversations that actually convert.

🔥 What You’ll Learn in This Episode:

✅ Why traditional sales tactics no longer work—and what does

✅ How active listening and empathy can transform your sales approach

✅ The power of questioning & storytelling to engage and inspire buyers

✅ How to leverage new tech tools without losing the human touch

✅ Real-life success stories from Nicole’s clients

✅ The key mindset shifts every sales professional must embrace

💡 Why This Episode is a Must-Listen

If you’re in sales, business development, or leadership, this episode will challenge the way you think about selling. It’s time to stop selling and start connecting—because authenticity drives results.

📢 Ready to rethink sales? Tune in now!

🔗 Find out more about Nicole and Birdseye View Consulting!

Website - https://birdseyeviewconsulting.com/ 

FB - https://www.facebook.com/nicole.osullivan.10 

LinkedIn - https://www.linkedin.com/in/nicole-o-sullivan/ 

Insta - https://www.instagram.com/birds_eye_view_consulting1/ 

email and phone: nicole@birdseyeviewconsulting.com - +61481 930 753

🎧 Listen now & transform your sales game! #ModernSales