Should My Business Have a Podcast?

Podcasts are popular. The fact that you’re reading this or listening to this episode proves it. They’re not just for entertainment either. Podcasts can be great sources of information and building a brand. But not every business needs a podcast. Here are a few things to consider if you’re thinking about starting a podcast for your business.

Show Notes Why are podcasts so popular?

• Podcasts are where blogs were 20 years ago.
• We’re slowly coming down from the boom. Plateauing in popularity.
• However, we expect that podcasts will still be popular in the near future.
• They’re easy to consume, especially passively.
• There’s a wide variety of topics and formats. Good way to find a niche.
• They blew up after we had the delivery platform (smartphones), unlike blogs.

Should every business have one?

• It’s a way to repurpose content and get it in front of more people.
• More places for people to find you.
• It builds trust and credibility.
• It forces you to stay on message and informed.
• M: We hired our CPA firm because of their podcast. Not anything specific, but just a few years of hearing their great content helped me understand what they were about, and even helped me develop more trust in them (without actually talking directly to them)

What are the reasons not to have a podcast?

• The biggest downside is the investment of time (and one-time equipment).
• It’s becoming an increasingly saturated market.

How does your business get started with creating a podcast?

• Get a name. Make it clear and unique.
• Pick out your hosting platform. Eg. Podbean, Libsyn or Anchor
• Set up your account.
• Decide on your format. Eg. interviews, roundtable discussions, audio blog
• Pick a host(s) and list of potential guests.
• Brainstorm episode topics. Start with 50, not all of which you’ll use.
• Decide on a publishing cadence. Monthly or bi-weekly. Start less.
• Start to make a content calendar.
• Build your setup. Buy mics and headphones. Know where to record.
• Record several episodes before launching. Batch recording is better.
• Edit episodes.