Understanding the Market with Data
Product Chats Podcast

Understanding the Market with Data

2019-09-27
How do you market your product for the digital world? How can you really understand your market and your performance when there is so much information available? Josh Martin, VP of marketing at Perfect Sense, joins Rebecca Kalogeris, VP of marketing at Pragmatic Institute, talks about how his organization found a way to use data to understand the marketplace for their CMS product. Moving away from vanity metrics that can lead you astray -- site visitation, lead gen -- and towards deeper data to get...
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