Paychex Sr. VP Jason Rose: Building Teams, Brands, and Revenue

In this episode of THRIVE, Gene Marks sits down with Jason Rose, Senior Vice President of Digital Sales and Marketing at Paychex, to unpack what really drives marketing success. From his unlikely start as a CPA to leading marketing at publicly traded companies, Jason shares insights on building brands that turn customers into evangelists. Discover why “ruthless consistency” beats flashy campaigns, how AI-powered search is improving lead quality, and the one question Jason asks to measure marketing success (hint: it’s not about metrics). Whether you’re a solo entrepreneur crafting your first Google ad or a seasoned business owner building a marketing department, Jason delivers practical advice you can implement immediately.

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Topics include:
00:00 – Episode preview and introduction
01:57 – Jason’s career journey from CPA to marketer
05:00 – Marketing strategy and data complexity
07:33 – Companies doing marketing right 
10:27 – Beyond leads: Building your brand
13:33 – Why everyone is in marketing
15:37 – Scaling your marketing: Messaging and content strategy
19:15 – SEO in the AI era
24:17 – Paid advertising for small businesses
27:35 - Hiring marketing talent
29:55 - Evaluating marketing performance
32:36 - The future of marketing with AI
35:42 - Marketing as a service organization
37:17 - Jason’s dream business
38:03 - Wrap up and thank you

DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.