The Power of ’Audacious Authenticity’ in Emails w/ Joanne Homestead

In this episode we dive into the world of email marketing with Joanne Homestead, founder of Desk Plant Creatives and an expert in crafting emails that connect, compel, and sell with "audacious authenticity." Joanne shares her journey from teacher to copywriter and how she discovered her passion for email marketing. We discuss the importance of consent-based email strategies, storytelling, and emotional connection in building strong relationships with your audience. Joanne also provides valuable insights on balancing business goals with personal touches, as well as tips for creating ethical and impactful email campaigns. Whether you're an entrepreneur looking to elevate your email game or simply curious about how to connect authentically through writing, this episode is packed with actionable advice and inspiration.

 

Meet my guest: Joanne Homestead is an email copywriter, copy coach, and the founder of Desk Plant Creatives. With 15 years of experience as a teacher and mentor, Joanne transitioned into copywriting and found her niche in email marketing. Her empathetic approach and dedication to storytelling allow her to help soulful entrepreneurs in wellness, well-being, and mindset connect deeply with their audiences. Joanne’s expertise lies in creating email content that is both authentic and effective, helping her clients engage readers, boost conversions, and build lasting connections—all while maintaining ethical marketing practices.

 

Quote/Piece of Advice: Write from the heart not from a place of what you “think” people want to hear you say.

 

LinkedIn: https://www.linkedin.com/in/joannehomesteadcopywriter/ 

Website: https://deskplantcreatives.com/ 

Free Resource: https://deskplantcreatives.com/ 

 

To connect with your host Kat:

@TheLotusEffectCoach or @KatPolsinelli 

My Website: www.the-lotus-effect.com

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