Ep 013: Why product development strategy and innovation is key to building a brand

2019-08-16

In the Artist Appeals, Erin Sparler speaks to a glass artist, a glassblower, Mark Petrovich. He doesn't just make pretty things. He creates conceptual things. His work is both beautiful and has featured in museums and private collections across the United States. Mark's work has been in the Museum of art and design in the Toledo Museum of Glass as well as in Sofa Chicago. Mark is a formally trained vet who shifted careers to pursue artwork. He got some particular liking on glass and chose to pursue glass artwork. Today, he generates i...

Mark is a formally trained vet who shifted careers to pursue artwork. He got some particular liking on glass and chose to pursue glass artwork. Today, he generates income from art, working with his wife. They both have developed unique, creative, expressive and original artwork using glass, and launched a jewelry line called, 'Birds in the Hand Jewelry.'

To learn more about developing a product, pricing, amplifying your brand, and much more, listen to this podcast episode. You will also hear:

[01:59] Mark Petrovic's backstory.

[03:54] The career transition from practicing veterinary medicine into the art industry.

[04:53] Why Petrovic chose to major in glass artwork.

[06:35] Discover Mark Petrovic's consistent goal in life.

[07:33] How Mark creates a theme for his artwork that he would like to explore.

[09:04] Why Mark chose to use fish as a subject in his artwork.

[11:17] Petrovic expounds why he uses metaphors and symbolism to speak the human condition through his work.

[12:07] Why he started using birds as a subject as opposed to fish.

[14:30] What helps Mark to transition from fine art to conceptual work into the business aspect.

[18:14] How Mark Petrovic presents his artwork to his audience.

[19:32] How Mark educates his prospects or audience about his creations.