Spotify Listening Is Changing, Gen Z Brand Expectations and How Over-50s View Retail | Aug 3, 2020
Behind the Numbers: an EMARKETER Podcast

Spotify Listening Is Changing, Gen Z Brand Expectations and How Over-50s View Retail | Aug 3, 2020

2020-08-02
eMarketer junior analyst Nina Goetzen and forecasting analyst at Insider Intelligence Peter Vahle discuss changing Spotify listening behavior and the company's podcast investments, and they break down how it makes money. Then principal analyst Mark Dolliver joins the show to talk about what young people want from brands, what retailers need to know about shoppers ages 50 and older and the many ways the pandemic is harming children's health.
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