James had a variety of jobs as a youngster, but eventually decided that it was filmmaking that was the career that he wanted to pursue. Having achieved a First class degree, he found getting work difficult without the experience behind him, this led him into setting up his own film making company and he has gone from strength to strength. He specialises in commercial films for companies and training films. He has also produced some excellent films for Building Self-Belief. He is a great example of how, if you really work for it, you can achieve your professional goals in life.