The Future of Tokaj, Furmint - dry or sweet with Rita Takaro DipWSET of Mad Moser

In this episode of FineWineToMe, the wine business podcast I spoke to Rita Takaro DipWSET about the Future of Tokaj, the Furmint grape variety and her and Lenz Moser's new wine brand Mad Moser Tokaj. We discussed whether the future of Tokaj is dry Furmint or the world famous sweet wines of Hungary, the Tokaji Aszu?

 

Timestamps:

00:00 Intro

00:37 The Journey: From Outsider to Insider

07:01 Tokaj's Fame and History

11:15 Selling Tokaji Home and Abroad

23:55 Mad Moser: The Brand

42:33 How bright is the future? - Mad Moser, Tokaj, Hungary

46:43 Outro

 

To learn more about Rita and the Mad Moser Tokaj wines and their project, click here: https://www.madmoser.com⁣

 

𝐀 𝐛𝐢𝐭 𝐚𝐛𝐨𝐮𝐭 𝐦𝐞 - 𝘞𝘪𝘯𝘦 𝘪𝘴 𝘚𝘵𝘰𝘳𝘺𝘵𝘦𝘭𝘭𝘪𝘯𝘨 𝘣𝘺 𝘵𝘩𝘦 𝘎𝘭𝘢𝘴𝘴⁣ ⁣

I am the founder of 𝐅𝐢𝐧𝐞𝗪𝐢𝐧𝐞𝐓𝐨𝐌𝐞.𝐜𝐨𝐦 - a London based 𝗪𝐢𝐧𝐞 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐂𝐨𝐧𝐬𝐮𝐥𝐭𝐚𝐧𝐜𝐲 with over a decade of experience in the UK and international wine trade.⁣ ⁣

"𝘞𝘦 𝘩𝘦𝘭𝘱 𝘸𝘪𝘯𝘦𝘳𝘪𝘦𝘴 𝘢𝘯𝘥 𝘸𝘪𝘯𝘦 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴𝘦𝘴 𝘨𝘳𝘰𝘸 𝘣𝘺 𝘭𝘦𝘷𝘦𝘳𝘢𝘨𝘪𝘯𝘨 𝘵𝘩𝘦 𝘱𝘰𝘸𝘦𝘳 𝘰𝘧 𝘋𝘪𝘨𝘪𝘵𝘢𝘭 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨, 𝘚𝘵𝘰𝘳𝘺𝘵𝘦𝘭𝘭𝘪𝘯𝘨 𝘢𝘯𝘥 𝘞𝘪𝘯𝘦 𝘛𝘢𝘴𝘵𝘪𝘯𝘨 𝘌𝘷𝘦𝘯𝘵𝘴."⁣ ⁣

Our background and experience in wine marketing, product development, importing, sales, operations and event management creates our unique offering and provides value to our clients.⁣ ⁣

 

𝗪𝐞 𝐨𝐟𝐟𝐞𝐫 𝐭𝐡𝐞 𝐟𝐨𝐥𝐥𝐨𝐰𝐢𝐧𝐠 𝐬𝐞𝐫𝐯𝐢𝐜𝐞𝐬 𝐭𝐨 𝐜𝐥𝐢𝐞𝐧𝐭𝐬 𝐰𝐨𝐫𝐥𝐝-𝐰𝐢𝐝𝐞:⁣ ⁣

- Branding & Creative⁣

- Digital Marketing⁣

- Brand Management ⁣

 

𝐅𝐨𝐫 𝐦𝐨𝐫𝐞 𝐢𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 𝐩𝐥𝐞𝐚𝐬𝐞 𝐟𝐞𝐞𝐥 𝐟𝐫𝐞𝐞 𝐭𝐨 𝐠𝐞𝐭 𝐢𝐧 𝐭𝐨𝐮𝐜𝐡 𝐚𝐭 https://www.finewinetome.com/pages/about

 

𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 - https://www.linkedin.com/finewinetome

𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦 - https://instagram.com/finewinetome⁣/

𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 - https://www.facebook.com/finewinetome/

𝐓𝐢𝐤𝐓𝐨𝐤 - https://www.tiktok.com/@finewinetome

 

I also founded 𝐃𝐚𝐝𝐝𝐲 𝗪𝐢𝐧𝐞 𝐂𝐥𝐮𝐛, 𝐚 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐅𝐚𝐬𝐡𝐢𝐨𝐧 𝐁𝐫𝐚𝐧𝐝 𝐟𝐨𝐫 𝗪𝐢𝐧𝐞 𝐋𝐨𝐯𝐞𝐫𝐬. ⁣Please check out Daddy Wine Club if you love comfy hoodies, t-shirts and jumpers and if you also care about the environment. ⁣ ⁣

 

Sustainability is important: 𝘢𝘭𝘭 𝘋𝘢𝘥𝘥𝘺 𝘞𝘪𝘯𝘦 𝘊𝘭𝘶𝘣 𝘤𝘭𝘰𝘵𝘩𝘪𝘯𝘨 𝘪𝘴 𝘮𝘢𝘥𝘦 𝘧𝘳𝘰𝘮 𝟷𝟶𝟶% 𝘤𝘦𝘳𝘵𝘪𝘧𝘪𝘦𝘥 𝘰𝘳𝘨𝘢𝘯𝘪𝘤 𝘤𝘰𝘵𝘵𝘰𝘯 𝘪𝘯 𝘢 𝘧𝘢𝘤𝘵𝘰𝘳𝘺 𝘸𝘩𝘪𝘤𝘩 𝘶𝘴𝘦𝘴 𝘳𝘦𝘯𝘦𝘸𝘢𝘣𝘭𝘦 𝘦𝘯𝘦𝘳𝘨𝘺. 𝘞𝘦 𝘴𝘩𝘪𝘱 𝘵𝘰 𝘮𝘰𝘴𝘵 𝘤𝘰𝘶𝘯𝘵𝘳𝘪𝘦𝘴 𝘪𝘯 𝘵𝘩𝘦 𝘸𝘰𝘳𝘭𝘥 𝘢𝘯𝘥 𝘸𝘦 𝘥𝘰 𝘪𝘵 𝘪𝘯 𝘱𝘭𝘢𝘴𝘵𝘪𝘤-𝘧𝘳𝘦𝘦 𝘱𝘢𝘤𝘬𝘢𝘨𝘪𝘯𝘨. 𝘈𝘭𝘭 𝘤𝘭𝘰𝘵𝘩𝘦𝘴 𝘤𝘢𝘯 𝘣𝘦 𝘴𝘦𝘯𝘵 𝘣𝘢𝘤𝘬 𝘵𝘰 𝘣𝘦 𝘳𝘦-𝘮𝘪𝘭𝘭𝘦𝘥 𝘰𝘯𝘤𝘦 𝘵𝘩𝘦𝘺 𝘸𝘰𝘳𝘯 𝘰𝘶𝘵 𝘢𝘯𝘥 𝘪𝘯 𝘳𝘦𝘵𝘶𝘳𝘯 𝘸𝘦 𝘨𝘪𝘷𝘦 𝘺𝘰𝘶 𝘴𝘵𝘰𝘳𝘦 𝘤𝘳𝘦𝘥𝘪𝘵 𝘵𝘰 𝘨𝘦𝘵 𝘯𝘦𝘸 𝘰𝘯𝘦𝘴. 𝘌𝘷𝘦𝘳𝘺𝘵𝘩𝘪𝘯𝘨 𝘪𝘴 𝘮𝘢𝘥𝘦 𝘵𝘰 𝘰𝘳𝘥𝘦𝘳, 𝘴𝘰 𝘵𝘩𝘦𝘳𝘦 𝘪𝘴 𝘯𝘰 𝘸𝘢𝘴𝘵𝘦.

 

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