How VisitBritain’s CEO Is Planning to Grow Tourism From the U.S.

Patricia Yates, CEO of VisitBritain, talks with Olivia Living of Insider Travel Report about the growth of tourism from the U.S. to the U.K. and VisitBritain's strategies for 2024, including increasing regional exploration and showcasing lesser-known destinations through film and television. Yates highlights London's new luxury hotels and cultural attractions, aiming to attract more visitors, especially from the U.S. For more information, visit www.VisitBritain.com.

If interested, the original video of this podcast can be found on the Insider Travel Report Youtube channel or by searching for the podcast's title on Youtube.