Episode 11: Why Your Case Studies Suck; And How Goal-Setting Fixes Everything

You’ve got client wins, killer results, and happy customers but no case studies to prove it. Why? Because you're too busy, you hate bragging, and you’ve convinced yourself it's a “later” problem. Spoiler: it’s not.

Christopher Tompkins tackles one of marketing’s least sexy but most essential tools, the case study; and shows you how to make them easier, faster, and actually useful. No more soul-sucking wrap-up reports or chasing data from 6 months ago.

You’ll learn why real-time goal-setting is the only way to build case studies that close deals, what KPIs you should be tracking starting today, and how to turn weekly client updates into marketing ammo that actually converts.

This isn’t just about bragging rights, it’s about building proof, trust, and revenue. If you’ve been avoiding your case study backlog, this is your reality check (and your new strategy).

 

What’s Inside:

• The real reason you never finish your case studies (and how to fix it)
• Why building proof points forward is the smarter move
• A weekly reporting system that turns data into sales tools
• The design and content mistakes killing your case study engagement
• How to turn a boring stat sheet into a narrative that sells
  
  

Subscribe now to The Bulletproof Marketer and follow Christopher on LinkedIn for no-fluff strategies that cut through the noise and actually move the needle.

For more tools and downloads, head to goagency.com.

 

Episode Highlights:

• Welcome to the Marketing Reality Check [00:00]
• Why Marketers Avoid Case Studies (and Why That’s a Problem) [03:10]
• The Forward-Facing Fix: Build Case Studies While You Work [08:00]
• Set Goals That Actually Feed Your Marketing [11:45]
• How to Write Case Studies That Don’t Suck [18:20]
• Bulletproof Takeaways: The Case Study Process That Works [23:00]

 

🔗 Resource Links

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Connect with Christopher Tompkins on LinkedIn
Thought leadership, unfiltered opinions, and daily digital insights.
https://www.linkedin.com/in/chrisgomedia