In this episode of the AG45 Soul Aligned Strategy Podcast, hosted by Katherine Breuss, CEO and founder of AG45, the focus is on the intersection of business and personal alignment. Katherine shares her extensive experience and leads a discussion with Claire Keyes, the 19-year-old entrepreneur behind CK Consulting, which specializes in social media marketing. Claire shares insights on staying true to one's purpose, the significance of being soul-aligned in business, and the challenges of navigating client...
In this episode of the AG45 Soul Aligned Strategy Podcast, hosted by Katherine Breuss, CEO and founder of AG45, the focus is on the intersection of business and personal alignment. Katherine shares her extensive experience and leads a discussion with Claire Keyes, the 19-year-old entrepreneur behind CK Consulting, which specializes in social media marketing. Claire shares insights on staying true to one's purpose, the significance of being soul-aligned in business, and the challenges of navigating client relationships. Both speakers emphasize the importance of self-discovery, confidence, and maintaining a positive mindset to overcome adversity. The episode concludes with advice for young entrepreneurs and a reinforcement of the value of aligning personal values with business practices.
Contact Claire – https://www.tiktok.com/@ckconsultingofficial
Song: The Way To You - Composer: Sapajou
Website: https://www.youtube.com/channel/UCl7q5R_ITPYFttJn7PyHzmw
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Katherine Breuss: Welcome, Claire Keyes, to the AG45 Soul Aligned Strategy Podcast. It’s a pleasure to have you here, and I’m really looking forward to our conversation. I know our listeners are as well. To start, why don’t you introduce yourself—what you’d like to share about you and your business?
Claire Keyes: Thank you for that wonderful introduction. It’s great to be here. My name is Claire Keyes, and I’m the owner of CK Consulting. We specialize in marketing and advertising for businesses and brands, primarily on social media platforms like YouTube, TikTok, Instagram, and Facebook. Our main goal is to help businesses grow, starting with social media, and then expanding into other marketing platforms as needed. We guide businesses through the process, making it simple and easy, so they can focus on growth.
I’m 19 years old, and I’ve been running my business for almost three years now.
Katherine Breuss: That’s incredible—19, and already three years as an entrepreneur. You clearly have the entrepreneurial spirit, and social media is such an important part of business today. For me personally, it’s an area I don’t feel very comfortable with, so I love hearing from someone who grew up with it. Your perspective as a younger entrepreneur is refreshing.
Before we dive deeper into business, I’d like to ask about something central to AG45: being soul-aligned. How would you describe being soul-aligned, and what impact does it have on you and your business—especially compared to times when you weren’t?
Claire Keyes: For me, being soul-aligned comes back to purpose. It’s about who you are at the core and making sure that aligns with what you do and how you interact with others. When I’m aligned, I feel lighter, more at peace, and confident I’m on the right path. Challenges don’t weigh me down as much because I know I’m still aligned with my purpose.
When I’m not aligned, everything feels heavier. Challenges make me question myself and my business, and it can spiral into negativity. That’s why staying soul-aligned is so important—it keeps me centered and resilient.
Katherine Breuss: I completely agree. When we’re misaligned, even decisions from years ago can affect us long-term. Thank you for describing that so clearly. Has there been a time in your life or business when you felt misaligned and what was the impact?
Claire Keyes: Yes, definitely. There was a time when outside circumstances—specifically a close friend going through a difficult time—pulled me out of alignment. I let their struggles consume me, and it affected my business. Meetings were late, scheduling was disorganized, and I wasn’t truly present. My heart was in the right place, but I wasn’t balancing support for my friend with the responsibilities of leading my business. Once I regained alignment, I realized I could support others while still being true to myself and my business.
Katherine Breuss: Thank you for sharing that. It’s something many of us experience—losing ourselves in someone else’s struggles. Regaining alignment really does bring freedom and clarity.
Claire, in your business journey, has there been a particularly difficult experience that taught you an important lesson?
Claire Keyes: Yes, I once worked with an up-and-coming music artist. They were talented, but when it came to marketing, they wanted to do things their own way, which didn’t align with their goals or branding. I tried offering suggestions, but they resisted. Eventually, we parted ways. Since then, their social media growth has been limited, which is unfortunate.
Reflecting back, I realized I may have come across too much like an authority figure, which they didn’t want. I learned two big lessons: first, always strive to connect human-to-human so clients feel seen and respected; and second, not to take things so personally. Sometimes a working relationship just isn’t the right fit, and that’s okay.
Katherine Breuss: That’s such a powerful takeaway. Entrepreneurs often struggle with separating personal feelings from business, especially when we put our creativity and passion into what we do. It’s part of the journey.
What would you say was your biggest lesson from that situation?
Claire Keyes: Not everything is personal. Sometimes it’s about timing or fit. And everything happens for a reason. I’ve learned to see challenges as opportunities to grow, and to trust that even difficult situations are part of the bigger plan.
Katherine Breuss: Absolutely. Challenges don’t always mean something is bad—they can be opportunities. I love your perspective.
Claire, what advice would you give to young entrepreneurs—or really anyone starting out on their journey?
Claire Keyes: I’d say the biggest thing is confidence. Find yourself first, and then pursue your goals with confidence. Work ethic and clarity of purpose will take you far. Also, be mindful of who you take advice from. Respect others, but filter their advice—make sure it aligns with your vision and values. And don’t just let life happen to you—create your own path. Write down your goals, make a plan, and go after it. You only get one life, so why not reach your full potential?
And remember, you don’t fail if you’re trying—you either win or you learn.
Katherine Breuss: That’s beautifully said. Your advice applies at any age. Claire, thank you so much for being here today. I’ve really enjoyed our conversation, and I’d love to have you back.
Claire Keyes: Thank you for having me. I’d love to come back.
