7.5.20 Mikko Laitinen from Suomen Palloliitto | ’Season’s Most Important Game’ campaign | Veikkausliiga to start on 1st July?

Yes, we know, it’s been ages since the last show, but this time it really ISN’T our fault. There’s been this virus thing, you see. This episode is something a little different. Firtsly, it's only Mark W & Keke, but this time we are joined by a very special guest, Mikko Laitinen, Marketing Manager at Suomen Palloliitto – the Finnish Football Association.

Mikko talks to us about financial challenges within Finnish football and, conversely, the commercial opportunities offered by the impressive performances of the Huuhkajat. Mikko also explained the background to the "Kauden tärkein ottelu" (the Season's Most Important Game) campaign, which enables fans to support Finnish football during this difficult time. Encouragingly, the start of the 2020 Veikkausliiga season was also announced on 6.5.2020, the day of the recording, so of course we talked about that too.

🎟 Buy tickets for the Kauden tärkein ottelu" (the Season's Most Important Game) campaign

📖 Show notes & links