This week we look at how the financial services industry is using digital signage in branches, and more to the point, what works and why.
Angela Vanderburg is the Digital Practice Lead for Consumer Banking and Retail Financial Services for Q Division, the retail-focused digital strategy consultancy that was launched by STRATACACHE. She's a shameless digital signage nerd who endlessly studies how the technology is used and the content choices that were made on networks, all the way down to locations.
We're talking because Vanderburg guided a pair of very significant research exercises in Europe and North America that got insights and data from consumers, and from decision-makers at banks.
In this episode, you'll hear about what the research revealed, why stuff like weather reports actually work well for banks, and how things that I maybe think are gimmicks are, in fact, worthwhile.
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Tom Mottlau, LG Healthcare
Jonathan Labbee, SACO Technologies
IV Dickson, SageNet
Nick Johnson, NowSignage
Todd Stahl, Clear Motion Glass
Neil Chatwood, Omnivex
Joe Occhipinti, ANC
Rowan Brunger, Amino
Sebastien Boulanger, DVOX
Jeff Gunderman, DOOH Academy
Thibaut Duverneix, Gentilhomme
Chris Johns, PassageWay
Eric Henry, Carousel Digital Signage
Meghan Athavale, LUMO Interactive
Jason Lu And Grace Kuo, Cecoceco
David Thomas, BudSense
Sebastian Kryh, Dise
Dave Stewart, Design Huddle
Jon Niermann, Loop TV
Gil Matzliah, Novisign
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