IAM2450 - Unlocking Opportunities with AI

Gresham Harkless shares a lesson learned from his trainer about silent objections, which are when potential customers or clients stop responding or disappear without saying why. 

 

Gresham explains that sales aren't just about selling a product or service. Everyone is involved in sales in some form—whether it's convincing a client to buy, persuading a team member to join, or even getting your kids to go to bed.

 

He discusses the BOSS CRM system that helps track and automate customer relationships. He was surprised to find that Google Ads wasn’t initially part of the system’s lead-generation strategy. 

 

Gresham shifts the focus to Artificial Intelligence (AI) and emphasizes the importance of giving clear and specific instructions when interacting with AI. He compares AI to an intern—if you give vague instructions, the outcome can be unclear or completely off.

 

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