#448 Have Fun Storming the Castle

Sometimes, as a sales person heads out to make cold calls, it feels like they are trying to storm a castle.  They prepare to battle their way in the door.  My sales coach, Matt Nettleton says it doesn't have to be that way. 

Armed with a series of strategic questions, and a willingness to really listen to the answers, a sales person can actually encourage prospects to lower their defenses and actually invite the sales person in. 

More than a Few Words is part of the Digital Toolbox from Roundpeg.