Episode 436 - Should Agents Hire a Real Estate Transaction Coordinator or Administrative Assistant?

In this episode of The Brian Icenhower Podcast, we dive into one of the biggest growth challenges for real estate agents and teams: choosing between hiring a transaction coordinator (TC) and an administrative assistant. While many agents lean toward TCs because the cost comes directly from closings, Brian explains why top-producing agents and large teams invest in admin support instead—and how that decision fuels long-term growth.

You’ll learn:

• The key differences between a transaction coordinator and a true admin.

• Why admins don’t just save you time—they generate more revenue and elevate client service.

• The four major roles admins can play: listing manager, transaction coordinator, marketing director, and administrative manager.

• How to train and layer responsibilities as your business scales.

• Why relying solely on TCs can hold your team back, while admin systems create scalability and better client experiences.

If you’re serious about building a business that runs smoothly and grows beyond your personal production, this conversation will give you a clear roadmap for leveraging admin support to take your team to the next level.

 

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