Episode 29 – Demand Generation vs. Inbound Marketing

For years, there has been a battle, demand generation vs. inbound marketing. One is to get your name out there, generate awareness and let the people come back when they’re ready and the other is earning attention for your business so you’re there when people start looking. Both are solid marketing approaches and both can live together in your company’s marketing strategy. But demand generation has an entirely different set of metrics and expectations. Inbound has its own set of metrics and expectations. One is more reactive, the other proactive. We’ll cover both and discuss how to figure out which is right for you. Maybe they both need a place in your approach to growth.  

What we’ll cover in the show –

• What is demand generation? What specific tactics fall into this methodology?
• What is inbound marketing? What specific tactics fall into this methodology?
• When to use them? When not to use them?
• How to understand expectations around performance for both?
• Why has inbound gone through a downturn over the last five years?