Organizational Growth Through Culture Prioritization with Justin Erdtsieck of Trencore & Brix

2022-01-28

We hear a lot about culture today as being the most important aspect of growth. Yet product development & sales are too often prioritized over people. Let’s break this down for a quick minute. Your company's success and/or failure is determined by your people and the relationship you have with their growth. What this means as an entrepreneur is that you are responsible for creating an environment where communication and failure is embraced and celebrated. It is only when people feel safe & important that they take ownership of their role and allow themselves to thrive. Guest Today: Justin Erdtsieck, President of Trencore & Brix

We hear a lot about culture today as being the most important aspect of growth. Yet product development & sales are too often prioritized over people.

Let’s break this down for a quick minute. Your company's success and/or failure is determined by your people and the relationship you have with their growth. What this means as an entrepreneur is that you are responsible for creating an environment where communication and failure is embraced and celebrated.

It is only when people feel safe & important that they take ownership of their role and allow themselves to thrive.

Guest Today: Justin Erdtsieck, President of Trencore & Brix

In 2016, Justin started to focus the business on hard work, perseverance, determination, resilience, compassion, and trust, and then began relaying these core values to his team through servant leadership.

Each individual employee knows they’re valued and respected and in turn, they care for the company and the final product.

As a result of this mindset shift, Justin has grown the company from $10M in revenue to over $60M in just a few years.

Today we discuss:

Why you must adopt the mindset shift from product to people
Justin’s mission to put culture at the forefront of the business & the results of that work

Challenge today?

Story:
- Stagen: coaching
- Culture was a shit show!
- Inspired by a tour of Zappos. Allowed everyone to create their own space
Bio -
- History of the company
- Who we are as a company
- People come in with understanding the purpose
- Training

Why is this important to the company?

2016 - now- grew from $10M to $60M in revenue. 600 people
People want to stay- no one has quit in 4 years
Proactive communication has saved the company over $1M a year

How do we solve the problem?

Review Core Values
- Weekly Standup
- Check In meetings in the field (fostering company health)
Culture
- Creating a purpose, helping everyone understand the why
- Living by core values
- Innovative on spreading the word on purpose,
- “A place where people feel safe & enjoy the experience we call work”
Hiring process
- Eliminate the cancer
- Starting people from the bottom and growing them
- No formal interview process
Moved people up internally!
- Understand the culture
- Teach
  - Trial by fire first… didn't work
  - Stagen program for leadership
  - Personal development is key
- Motivated
- Creating daily habits to hold people accountable