Can giving a gift hurt your relationship?
Yes.
In this episode, I welcome John Ruhlin—the world’s leading authority in maximizing customer loyalty through radical generosity. He is the founder and author of GIFT-ology and has been featured in Forbes, Fast Company, Inc, and New York Times.
We talked about everything from how much to spend on a gift, when to send one, and if you should ever expect anything in return.
Show Notes
(01:15) What is Radical Generosity? When should you give just to give without any hope of receiving?
(03:40) Why anything with your logo on it is not a gift
(08:21) Can bad gifts can trigger "gift guilt" in people? Do they feel like they have to show gratitude for receiving something that totally missed the mark?
(11:14) Does a good gift need to be expensive?
(12:59) Planned randomness is sending gifts at "random" times, outside the normal holidays and occasions, which is the expectation
(14:55) Should you send gifts BEFORE you go into business, or when a business contact doesn't pan out?
(20:05) Do you build good karma when you give gifts?
Why operating from a generous mindset means you are playing the long game, which is valuable in business as well.
John’s links:
Website: johnruhlin.com
Book: GIFT-OLOGY (giftologygroup.com/giftologybook)
IG: johnruhlin