EP 42 How to Create Superfans, with Author Brittany Hodak

2022-08-31

The old rules of business no longer apply. Being great is no longer good enough. To win in today’s world, you’ve got to be SUPER and if your customers, boss, or partner isn’t bragging to their friends about you, you’re in trouble. Enter Brittany Hodak. She’s an award-winning entrepreneur, author, and customer experience speaker who has delivered keynotes across the globe to organizations including American Express and the United Nations. She has worked with some of the world’s biggest brands and entertainers, including Walmart, Disney, Katy Perry, and Dolly Parton. She founded and scaled an entertainment startup to ...

The old rules of business no longer apply.

Being great is no longer good enough. To win in today’s world, you’ve got to be SUPER and if your customers, boss, or partner isn’t bragging to their friends about you, you’re in trouble.

Enter Brittany Hodak. She’s an award-winning entrepreneur, author, and customer experience speaker who has delivered keynotes across the globe to organizations including American Express and the United Nations.

She has worked with some of the world’s biggest brands and entertainers, including Walmart, Disney, Katy Perry, and Dolly Parton. She founded and scaled an entertainment startup to eight figures before exiting. Her debut book, Creating Superfans, will be in stores on January 10, 2023.

On this episode, we discuss how to create superfans for your professional AND personal brand.

Show Notes

01:37 Brand loyalty in the current market. Who is succeeding and how?

03:11 Before and after. Why great customer experiences have a personal touch to them.

04:59 The 3 types of interactions: feeling better, feeling worse, or feeling the same afterwards

07:28 Why people always have another option

09:55 People First- Why it's important for business and consumers alike

11:14 The Supermodel Framework: 5 Steps to Succeed with Customers

13:55 Who’s repping your brand?

15:30 Brittany’s background

22:57 Why you don't need a lot of money to create Superfans, and best marketing costs very little

26:50 Closing thoughts and further resources