How Do I Sell More Units Per Sale as a Retailer? | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing

Do you ever wonder how valuable your employees are to you? A lot of people do. They don't really know exactly what the metrics are, and I always say, "Look at the units per sales." That's the #1 way I look at it. That's the tip I'm talking about today because add-ons are the most cost-effective ways to lift your retail sales, means you sell the first item, and then the employee shows something that's complimentary that helps the person get more out of that first purchase.

It's a matter of looking at getting numbers of basket items to rise rather than trust going after the highest-priced item because you'll find that everything has something else in your store. Whether that's shoes, they get the polish or the shoe trees, whether that's a dress and they can go through and get the belt, whether that's a hardware store and you can get a new hammer with the nails, there's always something you can suggest. When you see that, then you reward those best employees who are selling more units per individual sales than just getting the big sales. That's your tip for today.

If you love what you heard on Retail Today, connect with Bob by visiting retaildoc.com or send a message to bob@retaildoc.com. Thanks for listening!