Episode 57: Square’s Pankaj Bengani on Non-Tech Companies Tapping Into the Tech Channel
Changing Channels

Episode 57: Square’s Pankaj Bengani on Non-Tech Companies Tapping Into the Tech Channel

2018-09-26
Hardware and software companies such as Cisco, IBM, and Microsoft built the technology channel. They recruited and cultivated value-added resellers, systems integrators, and managed service providers to reach niche market segments, provide integration and customization services, and deliver maintenance and administrative services. Companies tapping into the technology channel today don’t necessarily look like Cisco and Microsoft. They don’t even look like Google and Amazon, but technology is ...
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