The Entrepreneur Spotlight with Cameron John Robbins & Désiré Mirelux • TILT NEXUS • TILT Creative

Find more podcasts, free live streams and a vibrant community on www.TILTnexus.com 

Cameron John Robbins, a portrait painter and figurative sculptor, discusses his approach to art and the importance of the client experience. He emphasizes the personal and intimate nature of his work, aiming to surprise and delight his clients throughout the process. Robbins believes that art is a record of the artist's movement through space and time, with each brushstroke representing a deliberate decision. He also highlights the importance of articulating the value of one's work in terms that resonate with potential buyers. Robbins sees his portraits as a way to inspire and elevate high net worth individuals, whose decisions have a disproportionate impact on the world. 

In this conversation, Désiré, The Brand Maverick, shares insights on the creative process, entrepreneurship, and the value of understanding your audience. He emphasizes the importance of being able to switch between introspection and outward focus, and articulating the value of your work in terms that are relevant to your target audience. Désiré also discusses the concept of branding and the role it plays in consumer behavior, highlighting the importance of the overall shopping experience and the reassurance and social status that luxury brands provide. He encourages listeners to let go of resentment towards wealthy individuals and instead learn to think like them in order to do business with high net worth people. Désiré concludes by reminding listeners that everyone has unlimited potential and the ability to achieve their goals, and that failures are simply opportunities to learn and improve.

 

Takeaways

• Art is a personal and intimate experience, especially in portrait painting.
• Surprising and delighting clients throughout the process can enhance the client experience.
• Art is a record of the artist's movement through space and time, with each brushstroke representing a deliberate decision.
• Artists should focus on articulating the value of their work in terms that resonate with potential buyers.
• Portraits can inspire and elevate high net worth individuals, whose decisions have a disproportionate impact on the world. The creative process and entrepreneurship require the ability to switch between introspection and outward focus.
• Articulating the value of your work in terms that are relevant to your target audience is crucial.
• Luxury brands provide an overall shopping experience, reassurance, and social status.
• To do business with high net worth individuals, it is important to think like them and treat money the same way they do.
• Failures are opportunities to learn and improve, and everyone has unlimited potential.

Titles

• Art as a Record of Deliberate Decisions
• Articulating the Value of Art to Potential Buyers Failures as Opportunities: Learning and Growing Towards Success
• Articulating Value: Speaking the Language of Your Target Audience

Sound Bites

• "I focus on the experience of the client."
• "An oil painting is more like a record of the artist's movement through space over an extended period of time."
• "The real product is feelings and experiences."
• "Being an entrepreneur is a much more extroverted, outward looking activity."
• "Articulating my work in terms that are relevant to the people I hope will buy my work."
• "They're buying the experience that you have shopping at a place like Harrods or Saks Fifth Avenue."

 

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Désiré Mirelux • The Brand Maverick @ TILT Creative

 

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Hey! I’m Désiré Mirelux, and I help people and businesses get seen by the right audience, by repositioning their brand.

 

I’m also podcaster and keynote speaker and obsessed with helping people who have smaller businesses, so I built a platform to stay accountable, gain better visible and feel supported every day.

 

It’s called TILT NEXUS – and it may change how you work and think about your business.

 

We’re already seeing people land new clients, raise their visibility, and finally get consistent with their business habits – just from being in the room with us.

 

The BIG reason you want to join the subscription is the volume of coaching you get for £47/month. It’s an unbeatable offer with 18+ hours of on-camera, live coaching and support to answer any of your questions.

 

And then if you have artwork or posts you want feedback on before you hit publish - we have a 24/7 presence for NEXUS+ members, ensuring that you get the support when you need it, how you need it.

 

These kinds of platforms can sometimes feel like just another thing to join. But we’re already seeing people land new clients, raise their visibility, and finally get consistent with their business habits – just from being in the room every day.

 

It’s free to try, and you can join at your own pace.

 

Register for free here: https://tilt.ltd/register

 

Love to everyone,

Des. 💋

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TILTing Trailblazers from mehhh to ASTRONOMICAL! 🚀

 

Désiré, The Brand Maverick, is more than a global brand expert, neuroeconomics influencer and a superconnector; she is a catalyst for turning aspirations into tangible triumphs.

 

Désiré's work is a fusion of artistry and strategy, infusing your brand's narrative with abstract creativity. She crafts a unique experience that resonates individually with your customers, seamlessly aligning with your business objectives. Her commitment to excellence is evident in a meticulous research process, an unwavering attention to detail, and an unrelenting pursuit of perfection, enhancing every facet of her work.

 

Born in the UK, raised in the Caribbean, and enriched by Indian and Persian heritages, Désiré possesses a unique perspective that sets her apart in the realm of branding. This cultural richness informs her storytelling, making her a potent communicator and a true unicorn in the branding landscape.

 

Known for her exceptional efficiency, Désiré's accelerated work pace, propelled by intense hyperfocus, ensures high-quality deliverables in significantly less time. It's as if her brain operates on rocket fuel, consistently achieving exceptional results.

 

TILT Creative Agency: Désiré is the force behind TILT Creative Agency, a brand consultancy tailored for service-focused B2B Gen-Z and Millennial solo/entrepreneurs, consultants, startups, and micro, small, and medium businesses. TILT offers an intensive yet cost-effective service to clarify messaging, define brand DNA, and refine voice for increased revenue, market visibility, and competitive advantage.

 

TILT NEXUS: Désiré has curated a community like no other. Drawing from personal experience, she understands the highs and lows of entrepreneurship and has made it her mission to create a community where trailblazers can thrive.

 

Désiré is not just a brand consultant; she is a dedicated educator. She offers hundreds of hours of video content and articles, bootcamps, community challenges, podcasts, and live streams. She’s given her community direct access to her branding methodologies, secrets for success and a real work/life balance.

 

But what truly sets Désiré apart is her commitment to giving back. Through TILT NEXUS, she’s created opportunities for entrepreneurs in developing countries to access valuable resources and support, which they would otherwise not have access to.

 

As a podcast host and prolific content creator, Désiré shares her insights through various channels, including social media, Youtube, The TILT Creative podcast, the weekly Elevate Your Brand free Zoom session and the Idea to Enterprise – Entrepreneur Think Tank live event on LinkedIn.

 

Désiré is a branding neuro-economics influencer with a substantial and engaged audience; her contact base is estimated to be well over 100k people. In early 2024, her Linkedin following was over 23,000, the TILT Social network crossing 10,000 users, a WhatsApp contact base of over 47,000 people, and an email list of over 17,000. She’s invited them all over to TILT NEXUS to be a part of a singular community, while she phases out older communication channels.

 

In her pursuit of elevating brands and changing lives, Désiré Mirelux continues to challenge the status quo, demonstrating that branding isn't just a business endeavour—it's a transformative journey.

 

If you want to work with her, join her on www.TILTnexus.com to find out how!

 

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13 reasons why you want to join NEXUS:

 

1. Incredibly affordable subscription with 18+ hours of coaching every month for £47.

 

2. Round the clock support for branding, marketing and sales from the experts you can trust, and feedback from your peers who want you to win.

 

3. Focused challenges based on what YOU need, not what we feel like.

 

4. Brand and business audits that help you take stock as often as you need to; freely accessible to everyone.

 

5. Accountability, daily. Small steps, small actions, accumulated outcomes. And it’s always fun to have company along the way!

 

6. Weekly podcasts and live streams that give YOU the mic to tell the world about your mission for the world.

 

7. Instant access to replays for all live streams, events and more.

 

8. Promotion spaces that help you refine your messaging, before it goes out to the public. Stress-test it with us, before you hit publish.

 

9. The NEXUS Game: designed to make business and brand building interactive and collaborative. Level up your business in a fun way!

 

10. No pitch networking. You don’t need to pitch and you won’t get pitched to! Just a group of business professionals doing what we do best: solve problems!

 

11. Brainstorm sessions to bounce your ideas around and get instant feedback - saving you thousands of hours on bad ideas.

 

12. Peers who want you to win, encourage you when you’re feeling low, and help you get to where you need to, without any strings attached.

 

13. The ability to focus on what you love doing, knowing that you have a team behind you should you ever need advice, support or help, and it costs less than a cup of coffee per day. You cannot put a price on that type of peace of mind.