Ep46 Karen Alter, Borshoff

As CEO, Karen Alter leads Borshoff and oversees the agency’s strategic direction, sales and marketing, management and operations, talent development and recruitment and other key initiatives. Prior to her current role and for two decades, Karen provided strategic and senior-level counsel on advertising, branding and marketing campaigns for the agency’s largest clients. As an agency leader, she helped expand Borshoff’s advertising business unit, which now represents 75% of the agency’s workforce and total revenue.    

She received a bachelor’s degree from Butler University (1985) and a master’s degree from Indiana University. She and her husband, Dick, have one son, Matthew, and a collie, named Maddie. 

To get in touch with Karen, visit Borshoff’s website or her LinkedIn profile.

Karen recommended the book Fans First by JesseCole https://amzn.to/3GkugA9