EPISODE 257 - Cruising Amazon’s Fast Lane with Dillon Carter of Aura

Today we are diving into the crucial element of speed on Amazon, emphasizing that success isn't just about intelligence — it's about staying ahead of the curve.

Joining Scott is Dillon Carter, the visionary behind Aura, a groundbreaking repricing tool that's revolutionizing the way sellers navigate the Amazon marketplace. From humble beginnings in college to mastering the art of selling on Amazon, Dillon's journey is nothing short of inspiring.

Discover how Dillon's detour into personal training paved the way for his entrepreneurial ventures, culminating in the creation of Aura. With a passion for sharing knowledge, Dillon pioneered wholesale sourcing resources and podcasts, empowering sellers with invaluable insights.

Learn how Aura's relentless commitment to efficiency led to the development of a cutting-edge repricing system capable of updating prices in the blink of an eye. Explore the intricate balance between sales velocity and profitability, where AI-driven strategies elevate sellers to new heights without compromising margins.

Episode Notes:

00:35 - Dillon Carter Introduction
01:20 - The Origins of Aura
03:58 - Transition from Wholesale to Software
05:15 - The Move and Expansion to Boston
07:15 - The Shift Back to E-Commerce
09:00 - New API Version
14:20 - Introducing Hyper Drive
16:20 - Understanding Buy Box Dynamics
17:52 - Reframing Success for Amazon Sellers
19:02 - AI and the Future of Repricing

LinkedIn: linkedin.com/in/dillon-carter Website: https://dilloncarter.com/

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