Lawrence Coburn, is co-founder & CEO of Twine, an employee connection programme launched in 2020 that operates out of San Francisco.
In this episode, Coburn talks through selling DoubleDutch, another business he launched - an early leader in the mobile event app space, to focus Twine on the networking element or “software that brings people together”.
Lawrence Coburn goes on to discuss developing the business, riding the Covid-19 wave and the cost of competing, building a web version and partnering with proven event tech platforms. How working with Zoom – a hard to get alliance launched just two months ago - put the accelerator down for product-led growth. The subsequent trajectory of usage/ the user experience, watching the dashboards, cultivating a viral loop and more besides.
A fascinating, fast-paced half an hour.
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Worlds Better x Event Academy: ‘Delivering Sustainable Events’ Course
The ever changing focus of event sustainability
Beyond The Event: little things that enhance the attendee experience
TNW Events - A Financial Times Company
The PIE: Transforming knowledge and networks
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Inside Informa-tion: Vetting new event tech to integrate into event production
Inclusivity – rather than an afterthought, make it a first thought!
Forging a path in the events industry
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Mental Health: Discussing wellbeing and support for Event Profs
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TeamTogs: Service driven branding & merchandise with strong origins in global events
How data & digital upskilling can help run successful exhibitions in 2024
The intersection of event design, experience, and artificial intelligence
How Event Tech fits into Event Design
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