Lawrence Coburn, is co-founder & CEO of Twine, an employee connection programme launched in 2020 that operates out of San Francisco.
In this episode, Coburn talks through selling DoubleDutch, another business he launched - an early leader in the mobile event app space, to focus Twine on the networking element or “software that brings people together”.
Lawrence Coburn goes on to discuss developing the business, riding the Covid-19 wave and the cost of competing, building a web version and partnering with proven event tech platforms. How working with Zoom – a hard to get alliance launched just two months ago - put the accelerator down for product-led growth. The subsequent trajectory of usage/ the user experience, watching the dashboards, cultivating a viral loop and more besides.
A fascinating, fast-paced half an hour.
How Event Tech fits into Event Design
Zenus & IMEX - Measuring attendee behaviour
The shift from print focus to events for the Financial Times
Women in Exhibitions: Tips on career paths in the world of events
How to reach 9 Million through an engaged stakeholder community - with your average show - before the show!
Audience Engagement: How to create ways to enhance attendee engagement during in person events
Hybrid Events? The concept doesn’t exist to C2’s Experiential Campaigns
Tips to go from attendee to speaker at a tech conference
Scaling with event tech
How to approach event launches and re-launches
How to design and deliver a flawless Hackathon
Destination Emirates Old Trafford
Sound: The Underrated but Fundamental Element of Events with Thomas Serrano
IMEX: Rebranding an established event
Scaling events on a global scale
TURF for event sponsorships
Reset Connect and the power of a positive event
emc3: Events as a force for good
The Valuable 500: Working to end disability exclusion
The Events Club: A members’ club for events people
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