Human Skills Meet AI: Building Smarter Business Strategies

2025-09-30

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Show Notes: In this episode, Heather Parsons sits down with Olga Topchaya to unpack the entrepreneurial journey within the rapidly evolving AI landscape. Together, they explore how businesses are shifting from traditional marketing approaches to AI-powered solutions, and what that transition really means for leaders and teams. The conversation dives into the practical side of leveraging AI tools, crafting effective strategies, and staying mindful of the risks that come with innovation. Heather and Olga also highlight the ...

Show Notes:

In this episode, Heather Parsons sits down with Olga Topchaya to unpack the entrepreneurial journey within the rapidly evolving AI landscape. Together, they explore how businesses are shifting from traditional marketing approaches to AI-powered solutions, and what that transition really means for leaders and teams.

The conversation dives into the practical side of leveraging AI tools, crafting effective strategies, and staying mindful of the risks that come with innovation. Heather and Olga also highlight the irreplaceable value of human skills, the power of strong client relationships, and the key lessons they’ve gained along the way.

This episode offers insights for anyone navigating the intersection of entrepreneurship, marketing, and AI.

Bio:

Olga Topchaya, Founder and CEO of Lapis AI Consults, optimizes businesses through AI solutions that deliver measurable impact. Her solutions have streamlined operations by cutting costs like reducing $15 support tickets to pennies through conversational AI assistants.

Having over a decade-long vibrant marketing and product career, she approaches AI innovation with a business-first mindset to ensure clients are making the right decisions in implementing AI. She specializes in translating AI innovations into measurable outcomes that drive efficiency and growth.

Olga is a proud boy mom and founded her AI company on the same philosophy with which she views parenting: the need for adaptability, continuous learning, and contextual understanding.

To connect with our guest, click on the links below:

LinkedIn: https://www.linkedin.com/in/olgatopchaya/

Website: https://lapisconsults.com/

Connect with me:

https://www.linkedin.com/in/heather-parsons-cfo/

https://heatherparsons.com/links

Join the C-Suite Insiders Group: https://www.facebook.com/groups/csuiteinsiders

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