#44: A Full Breakdown of My Company’s Rates, Wages, and Revenue — From Day 1 to $121K Months

Stephanie takes you behind the scenes of Serene Clean’s growth — from charging $30/hour and paying $12/hour, all the way to $55/hour and six figures in monthly revenue.

 

You’ll hear exactly what the business was charging, paying, and earning at every stage — plus when benefits were added, how price increases impacted hiring, and what finally pushed Stephanie to offer health insurance. It’s an honest, detailed timeline packed with practical insights for every cleaning business owner.

 

Key Takeaways:

• The exact rates Serene Clean charged at every growth stage
• How Stephanie set employee wages based on a 40% labor cost model
• What benefits were added (and when the business could afford them)
• Why starting at $40/hour is crucial if you plan to scale
• How pricing affects employee retention and client loyalty
• Serene Clean’s journey to zero complaints across 1,400+ cleanings

 

Mentioned in this Episode:

• ZenMaid Facebook Mastermind group
• Group Interview System – see Episode 42
• ZenMaid checklist & scheduling features
• QuickBooks Online

💻 Try ZenMaid free for 14 days

 

Rather read than listen? Check out the full episode write-up on our blog.