# 142 - Ignite Your Creative Spark: A Key to Midlife Purpose + Reinvention.

2025-06-06

Ever thought to yourself or said out loud “ I wish I was creative.” I know I have. I used to tell myself all the time that I wasn’t the creative type. As it turns out we are all creative in our own way and the definition of creativity goes beyond the tractional art forms. Tapping in to our flavour of creativity is actually key to our growth and transformation in this next chapter of life. My guest in this episode is Paige Williams, author of The Creative Keys, a transformational framework for unlocking purpose through storytelling, creativity, and spiritual wisdom. We explore the transformative power of creativity and...

Ever thought to yourself or said out loud “ I wish I was creative.” I know I have. I used to tell myself all the time that I wasn’t the creative type.

As it turns out we are all creative in our own way and the definition of creativity goes beyond the tractional art forms. Tapping in to our flavour of creativity is actually key to our growth and transformation in this next chapter of life.

My guest in this episode is Paige Williams, author of The Creative Keys, a transformational framework for unlocking purpose through storytelling, creativity, and spiritual wisdom. We explore the transformative power of creativity and its role in personal growth, self connection and reinventions.

We chat about how creativity opens the doors to finding purpose, self trust, and surrender and that understanding ourselves as creative beings is key to how we lead in all areas of life from our careers to how we parent.

Paige and I both share our own journeys of how embracing ourselves as creative beings has impacted our lives.

If you’ve never thought of yourself as creative or you’re ready to explore how tapping into your creativity can change your life this is the episode for you.

Paige Williams — award-winning filmmaker, AI media tech entrepreneur, and author of The Creative Keys, a transformational framework for unlocking purpose through storytelling, creativity, and spiritual wisdom. She’s the founder of AudPop, a global video platform connecting diverse creators to brands and audiences. Her work has been featured at Slamdance, Hot Docs, and VidCon, and she’s led impact-driven storytelling that has raised millions, influenced national policy, and been featured in Forbes Next1000, Inc., and The New York Times. Through The Creative Keys, Paige helps people tap into their inner knowing and turn their truth into aligned action.

You can find out more about Paige and her work with the Creative Keys here:

https://www.paigewilliams.co/ https://www.instagram.com/paigewilliamscreates https://www.linkedin.com/in/paigewilliamscreates/

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