2021 Seller Lead Gen Strategies to Take Market Share

In today’s episode of the Live UNREAL w/Glover U Podcast, we continue with the Spring Your Business Into Action webinar series. Jeff shares how to generate listing leads in today’s tight listing market. We’ve gone through the listing sources and strategies that have helped us get 160 listings over the last 90 days and share what we did to make them work. 

Most markets around the country have record low inventory, but that doesn’t mean some agents aren’t generating seller leads. There are strategies that are working. We will learn from Jeff the mindset we need to have about the listing market and how to win when so many agents think there are fewer opportunities. 

Jeff also shared;

• The 5-week follow up program for FSBO listings
• The Super Saturday Sale strategy and why it’s the fastest way to generate listings 
• How to get more listings through agent-to-agent referrals 

Quotes

The path of most resistance is going to take me down the path to the most freedom in this industry. -Jeff Glover 

The key to winning FSBOs is follow up because the average agent gives up. -Jeff Glover 

Marketing for listings is more effective when you can solve a problem. -Jeff Glover 

Key Points 

1. When listings are down, most agents tend to focus their effort and energy away from the thing that’s scarce. They stop prospecting as much and start dialing their marketing back. But when everyone flees from listings, that actually creates more opportunity for the people who stick it out. We can get a greater share of what’s available by staying consistent and committed. 

2. Database is a top source of listings for us today, especially a social media database. We went from adding value to our database quarterly to monthly, and we created a past client Facebook group to stay in touch. Facebook is the best place to build a database, because most sellers are in the 35-50 age group and Facebook is the platform of choice for them. 

3. Focus on a marketing strategy that allows you to have frequency and dominance. Use marketing strategies that lean into consistency and frequency, instead of strategies with one massive piece that you can only use once, and have a lot of competitors.