How to be an Effective Product Marketer with Yasmeen Turayhi

“What I also have noticed is without clarity, people are literally moving in very different directions, in the wrong direction. They're moving fast, but it's not really making an impact on where they want to go.” - Yasmeen Turayhi

 

In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Yasmeen Turayhi, founder of the consultancy firm Modern Product and author of Product Marketing Debunked.

 

They Discuss

• The importance of the product marketing role
• How to manage pressure and the importance of mental health
• Strategies to build clarity and prioritize tasks
• Why the best product marketers are curious and diversify their knowledge

Follow Yasmeen Turayhi on Medium

 

Additional Resources
Market.
This course helps you gain a thorough understanding of your buyers and how they like to buy so you can build the product marketing strategies that deliver results.
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