LaToya Russell: Building Tech Skills and Career Freedom

Episode 41: In this episode of Freed Stories, we connect with LaToya Russell, founder of The OBM Office and a July 2024 Freed Fellowship Finalist. As the creator of the Quitting Corporate Training School and an automation expert, LaToya shares her journey from corporate frustration to building a successful business empowering women, particularly mothers and underrepresented minorities, through tech education and automation expertise.

3 Key Takeaways:

1. Start Moving to Find Direction: LaToya emphasizes that movement creates opportunity - she discovered her niche in automation by first exploring various services and following opportunities that resonated with her skills.
2. Financial Foundation Matters: Maintaining corporate employment while building a side business provided the stability needed to experiment and grow, until reaching a sustainable income level.
3. Strategic Transition: By focusing on automation services and identifying market gaps, LaToya built a scalable business model that evolved from direct services to teaching and certification programs.

 

Connect with LaToya Russell:
Quitting Corporate Website: quittingcorporate.com
The OBM Office Website - https://theobmoffice.com/

Social Media: @bylatoyar on all platforms - https://www.instagram.com/bylatoyar/

 

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