The Invested American Podcast - #8 - How to build commonality.

In episode eight of the Invested American podcast, hosted by father and son duo Allie and Alexander Saleh, the focus is on insurance and the importance of building commonality with prospects. The hosts delve into the concept of creating the right kind of common ground with clients and potential recruits in order to establish trust and likability. They provide numerous examples and explore different perspectives on the subject. Notably, the generational gap between Alexander (19 years old) and his father Allie (49 years old) adds an interesting dynamic to the discussion, highlighting how commonality can be approached differently based on age and experience. By emphasizing the significance of forming proper commonality, the hosts underscore how this crucial factor contributes to the tremendous success of one's insurance business.